Will Google Catalogs Be the Last Nail in the USPS Coffin?
While the US Postal Service struggles to be viable in an age of smartphones and tablets, Google has resurrected its Catalogs app on the iPad. (Google shut down its Catalog Search service in 2009 and...
View ArticleCord-cutting and the Future of TV
There is a broadcast enigma: U.S. homes with traditional TVs has declined, from 115.9 million to 114.7 million; however, total TV viewing is up thanks to streaming video via computer and mobile devices...
View ArticleReading Goes Digital
Not since the dawn of personal computing have people been so excited about the educational opportunities of computers. The iPad, in particular, is attracting tons of attention – not just for its unique...
View ArticleThe End of Stupid TV?
Television will never be the same. Microsoft’s announcement that the November software update of their popular Xbox 360 system will include both on-demand and live programming content is a game changer...
View ArticleTime Shifting the Water Cooler
DVR, Netflix, Hulu and the world of content shifting applications and services is huge. We have seen a massive change in the behavior of media consumption thanks to these services. Pair that with the...
View ArticleCoca-Cola Launches Mobile Payment System
Coca-Cola recently partnered with Google to test out the latest innovation in mobile payments: Google Wallet. This latest partnership allows users with an NFC-enabled Google Android phone make...
View ArticleYour Mobile Marketing Budget – Justified
Brands like Coca-Cola, Starbucks, Pepsi-Co have made great strides in mobile marketing. But most brands still underestimate its value. If you’re looking for a solid argument about why you need to...
View ArticleForget F-commerce… for now.
Seriously! Stop it right now! With all the buzz surrounding F-commerce, one would think that brands would be crazy not to enter this space as a new sales channel. For some brands it makes sense, but...
View ArticleForecasting the Future: A Few Thoughts
With the year coming to an end, I decided to make a few digital trend predictions for next year: ROI will not be the sole focus Finally, agencies will not be held accountable for only bottom line ROI....
View ArticleApple Needs to Stop Killing Innovation
I love Apple as much as the next guy. I couldn’t be happier with my iPhone 4S and my MacBook Pro. So before the Apple fanboys start flaming me, let me assure you: I’m one of you. That said, Apple’s...
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